The Philosophy Of Branding - Great Philosophers Think Brands
A book by Thom Braun.
Review by Bridgette Crispin
Braun in this insightful branding book, provides a fresh look at branding from the minds of the great western philosophers. From Socrates to Aristotle to Kant, Braun gives the audience a look at how these philosophers would approach branding, their opinion's , thought patterns, and their methods of brand application, bringing the book into the 21century by using current brands as BMW, Coke, Sony and Apple.
It explores the earliest notion of branding....and how branding developed over the years to become what we know it today. Discussing brand related topics such as, reason, emotion, perception, thoughts, feelings and value. With the book providing hot tips from philosophers to help guide the readers thoughts.
Braun poses the question, Is there a role for philosophy in branding?, With the answer being yes, stating that branding revolves around the way people think...and as such he invites and encourages the viewer to thus approach branding now on from a more thoughtful approach.