Books

Featured below are a selection of outstanding books that focus on brand-related issues. Each book features an independent review evaluating content.

Reviewed by Christine Arden	Reviewed by Mike Meachen	Reviewed by Christine Arden
Reviewed by Gemma O'Sullivan	Reviewed by Christine Arden	Reviewed by Christine Arden
Reviewed by Martin Payne	Reviewed by Nick Sampson	Reviewed by Jamie A. Notter
Beyond Branding	Reviewed by Lina Montero Soto	Reviewed by Bridgette Crispin
Reviewed by Stefan Stern	Reviewed by Bridgette Crispin	Reviewed by Jack Yan
Reviewed by Professor Merlin Stone	Reviewed by Patrick Forsyth	Brand Aid by Brad VanAuken
Full e-book avaliable here	Reviewed by Jack Yan	Full e-book avaliable here
Reviewed by allaboutbranding.com	Reviewed by Kristen Jacks

Manage by numbers

Marketing Genius

Madison & Vine

More than a name

The 50-Plus Market

ProfitBrand

Uncommon Practice

Brand America

Branded Customer Service

Brand Royalty

Beyond Branding

Good To Great

The Philosophy Of Branding

Lovemarks

FusionBranding

Global Brand Strategy

Scoring Points

Brand Failures

Brand Aid

Emotional Brands

Brand New Justice

Think Short

Brand Management Checklist

A New Brand World

Trading Identities

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