Do Brands really understand Consumers in relation to music? Do Brands end up with the music they need or all that can be secured or is on offer? What other factors influence the decision-making process and why we need to change? Contributor: Ruth Simmons
Heritage is born in, and nurtured, over time. Customers need time to buy and use the brand, time to make the brand a part of their lives, and time to endow the brand from one generation to the next. Contributor: Joseph Benson
