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This case study was of Nisbet Plantation Beach Club by Madigan Pratt, was a Gold Award winner for Integrated marketing at the 22nd Annual Atlas Awards.
It begins by defining IMC Communications, and then details how this is applied in a practical environment. It uses the Nisbet Plantation Beach Club IMC project to demonstrate the IMC process from setting objectives to implementing the strategies to the results gained such as increased occupancy levels and overall awareness throughout the market.
Contributor: Madigan Pratt
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