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The Euro will be good for branding

The advent of the euro zone means that companies will have to try harder to win the hearts and minds of audiences through branding. There is a unique opportunity for anyone in or selling to the euro zone to get their branding into order-which in turn will lead to demand for the branding profession.
Contributor: Jack Yan

Fighting Globalization with Globalization

Globalization isn't the problem: it's the misuse of this tag to harm the human rights and dignity of our planet's citizens by a select few. Consumers, not legislators, form the army to fight the corporations that abuse the poor. And branding is the tool to educate consumers as well as providing the means to moving workers to higher-gain jobs, one of the promises of globalization. Ignoring this need, of which the author argues the 21st-century consumer is cognizant, risks the potential creation of regional conflicts that threaten global security.
Contributor: Jack Yan