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The Anholt-GMI Nation Brands Index is the first analytical ranking of the world's nation brands. Each quarter, the Index, led by nation brands expert Simon Anholt, polls consumers from the GMI worldwide five million-strong market research panel on their perceptions of the cultural, political, commercial and human assets, investment potential and tourist appeal of several countries. This adds up to a clear measurement of national brand power, and a unique barometer of global opinion.
Contributor: Simon Anholt
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